MADE started with two women around a table. Nay, in the beginning there was no table either. Only two women who wanted to put their talents to good use: design, bakery art, architecture...
MADE started with two women around a table. Nay, in the beginning there was no table either. Only two women who wanted to put their talents to good use: design, bakery art, architecture, entrepreneurial activity, temerity.
Since we are talking about concrete things, it appears a table between the women. And on the table, a cake. But not a cake whatsoever. A cake like a flower: it attracts with its own smell and enchants with its own colours. It’s working! After a while around the table there are five persons. They do not only want to eat the cake. They believe in the cake and in the numberless worlds of cakes that it represents. They are imagining. They are licking their own lips. A cake of pure chocolate, one of carrots and cream-cheese; a nostalgic person wants a custard tartlet ; a fan of hazelnuts wants a linzertorte with redcurrant; an apple cake scented with bay leaves. On one thing everyone agrees: each one’s cake must be special.
Now the table is covered with pastries and biscuits. Around it there are twenty people. Everyone is speaking. A guy wants a vegan cake for his girlfriend, and he does not only want her to like the cake but after having described her wants the cake to be like her. A florist wants a memorable cake without gluten for his wedding day, a real wedding cake, not a chemical pharmaceutical composition. An American man desires a cheese-cake and a man of letters wants an ode to the Madeleine. An architect turns up with a project by Le Corbusier: only custard and chocolate: the purist period. A Mondrian fan wants lines and colours. On the table there is no more room , not even for a single biscuit, it is necessary to find a bakery premises. In the city centre of Rome. An underwater air bubble. A coloured and perfumed corner. A bakery studio. A place where to keep dreaming all the possible cakes , to keep eating them. A place where to launch ideas , to trespass. To try.
Now a place like this exists. It's MADE.
“We are dreamers of worlds, girls who liked the poets”, as Ivano Fossati would say. Josif Brodskij, one of the greatest poets of the world used to say that in poetry the use of the adjectives has to be limited but it is necessary to put in it as many substantives as possible...
“We are dreamers of worlds, girls who liked the poets”, as Ivano Fossati would say. Josif Brodskij, one of the greatest poets of the world used to say that in poetry the use of the adjectives has to be limited but it is necessary to put in it as many substantives as possible, even to the detriment of the verbs. So there! We like the substantives. Meaty stuff like laboratory, curiosity, passion, play, art, aroma, fragrance, dream, colour, substance, beauty, environment, diversity, design. We attentively choose our verbs: to observe, believe, experiment, risk, savour, respect, invent, appreciate, offer, take care of, taste. It is not necessary to use a pen and a sheet of paper to create a poem and get emotioned.
Tired of the usual wedding cakes? Enormous white bricks which, sometimes, almost reach the baroque, sometimes the kitsch? We are.
At best the wedding cakes are fantastic artistic compositions but they are uneatable and in all the other cases they are also stylistically questionable. Why, on such a special day, most of the times, people decide to stake everything on the appearance of the cake, completely ignoring the taste and palate? Is it not with the cake, and the end of the meal, that the best bottles are opened and the guests take leave? We will fight with all our forces to make, not only the cut of the first slice of the cake, but also de tasting of each and every decorated layer, memorable!














“I insist on saying that the creative process is inside the human nature with all that derives from it in terms of happiness to express oneself and play with fantasy, although the Romanticism has shrouded it in mystery and has created around it a sort of cult, within everybody’s reach” Gianni Rodari firmly believed in the importance of imagination in the instruction. How many and which are the invention techniques that a child puts into action spontaneously? Incorrect fairytales, reverse fairytales or a salad of fairytales…maybe also with the cakes it would possible to defend the amusement and the playful aspects of life!







« One day I went to an industry of stockings to see if they could make a lamp for me. – We do not produce lamps, Sir – You’ll see you will. And so it was” We like Bruno Munari very much, there’s no doubt. We always bear in mind which the terms or synonyms of creativity are: invention, fantasy, imagination. Start to dream!







They are made for set designs, in general, from parties to cinema and /or television sets, or for whatever other exigency to have decorative stage wings, keeping under control the calories, but without renouncing the aesthetics.
As far as the realization is concerned, the inner structure is made of polystyrene. It is decorated and covered with real sugar pastes and icings to give a more realistic effect.
Pictures as soon as possibile... :)
Yes, we are Italians but we eat with great appetite the cupcakes; they are funny, soft and colourful monoportion small sponge cakes and they fit with whatever type of decoration! It is with the use of biological products, butter of quality, 80 % fruit compotes, spices and natural aromas that even the most skeptical anti-American will fall in love with these small cakes. They do not necessarily need to represent cats of a famous Japanese company or have the fantasy style worthy of a teenager wizard… everything can be done, it’s just a matter of choice!







We have the short pastry with all its derivations, iced vanilla biscuits, fragrant finger biscuits, butter shortbreads matching delightful afternoon teas. Sbrisolona mantovana (a cake from Mantua) with almonds and sweet-corn flour sprayed with grappa, chocolate chip cookies to be dipped in a glass of cold milk …and Meringue Clouds…in a word a variety of snacks for all the palates for each hour of the day!







Special Beers for MADE savory production
Coming soon
Coming soon
Coming soon
Francesca Tolino
For how long had Francesca been thinking about building a
company where work was based on invention and creativity? Since how many years was it clear that the path she was following was leaving, irremediably, unexpressed some aspects
of her character and her mind? Francesca has a degree in Development Economics and she is specialized in Economic and Social Sciences for International Cooperation;
fond of the Lusophone Africa and social rights she has gone through different work experiences: from the World Food Programme to the Ministry of Foreign Affairs,
from the Social Emergency and Reception of immigrants in local areas to a private Business Consulting company, specializing herself in processes of corporate internationalization,
local marketing, investments attraction and training. She is a vegetarian since almost ten years, supports and defends a sustainable life style and embraces a nutrition model linked to a real consciousness and standpoint: first of all consciousness
of the production system, distribution and food consumption. For Francesca, MADE represents a real challenge: working while having fun, experimenting, tasting but, at the same time, educating to gastronomic sciences, safeguarding the environment and
biodiversities and promoting a new nutrition model! She believes in pleasure, beauty and diversity.
Laura Freda
It’s probably since the cradle that Laura has been having two great passions: architecture and food.
Travelling from universal drafting machines, 3D graphics, squares and graphite, through the study
of the architecture and art in its different and infinite declinations, Laura has found out that among
these ones there is the application to the Food Design.
In her mind her target is early clear: make food more attractive by means of design, handling the
raw materials to understand their potentialities about statics and structure; she has found out that
a certain dish, before being put on the table, goes through the graphical sign of the pencil! She has
come across scenographic management and sets, construction transformation projects and cartoons
design. After all that, in the last years the Food world has been taking possession of her; she has
taken care of the artistic presentation of the buffets at the “Casa del Jazz”, managed by the Chef
Salvatore Tassa, and she has been cake designer in the first Anglo-American bakery in Rome,
Josephine’s Bakery.
Deviser and founder of Dolciarchitetture, result of an alchemy between magic and measured
ingredients, taste, form and colour, she has decide to launch herself in this new crazy MADE
project which represents, not only the climax of a creative bakery, but more, much more. She will
put herself at stake like, perhaps, she has never done before!
coming soon
